The New Citizen-Shopper
Google tops the list of the world’s most valuable brands, besting Microsoft, Walmart and BMW among others. But which countries have the greatest concentrations of the global brands?
Folks at MPI coded the list of Global 500 brands by location and charted them by country. The chart below shows the total brand value (in millions of dollars) of the top 25 nations.
I wonder if this is where our creativity, ingenuity, innovative thinking, and entrepreneurial efforts are being focused? In a marketplace era when brands and connection with brands matter more than ever, America has far and away the best portfolio. Though China may overtake the U.S. in economic output, it will be quite some time before its brands rival those of the U.S. That’s something that pundits who predict the U.S.’s imminent economic decline should keep in mind.
We can look at these sorts of charts and take comfort in the fact that we are still on top, somewhere….and, we should also shiver at the fact that we have illustrated “the how” on how to get to “#1″ (by prioritizing profit above all else), we should expect developing nations to follow the model.
How then should America model global citizenship? What is the citizen-shopper’s responsibility to this growth and development? What would Coke, the most recognized brand in the world, look like if it were a B-Corporation?
