The Color Pink

Last Friday, I attended the Microsoft Office Live Small Businesses – Vision to Venture Event held on the MSFT campus. Two speakers stood out: Rich Sloan and Susan Wilson and had their tips to share.

I have to confess, there is something unique about women-only events – a different energy. My other observation is that everything is very pink -

Why is that?

I appreciate the need to distinguish babies, prepare for a wedding with the perfect blush color, and why it was chosen as an integral color in the prepster’s palette. However, I don’t get why it’s on everything “woman.” In fact, I would go so far to say:

The Susan G Kohmen Foundation has invested so much in their marketing and education efforts to have officially purchased the color pink.

There, I’ve said it. You heard it here first.

I just don’t understand why smart, well-educated people sit around a conference room table and entertain presentations that are bathed in pink and think that is the ticket to marketing effectively to women. It works for some things – but software?